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The BS Index

The BS Index tracks how authentically companies are living their purpose. The higher the score, the larger the gap between word and deed — high score = high BS, low score = low BS. Visit whenever we drop an episode to see how each company or organization stacks up.

Company
Score
Trend
Learn More

McKinsey

98

BP

95

NCAA

95

Facebook

92

Spotify

72

Robinhood

70

CoreCivic

68

Noom

64

America

62

BlackRock

59

––

Airbnb

58

––

FDA

55

––

Web3

50

––

Juul

49

––

Unilever

20

––

Allbirds

20

Samunnati

15

Chief

10

Vital Farms

8

Ready to call bullshit?

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