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The BS Index

The BS Index tracks how authentically companies are living their purpose. The higher the score, the larger the gap between word and deed — high score = high BS, low score = low BS. Visit whenever we drop an episode to see how each company or organization stacks up.

Company
Score
Trend
Learn More

McKinsey

98

↑

BP

95

↑

NCAA

95

↑

Facebook

92

↑

Spotify

72

↑

Robinhood

70

↑

CoreCivic

68

↑

Noom

64

↑

America

62

↑

BlackRock

59

––

Airbnb

58

––

FDA

55

––

Web3

50

––

Juul

49

––

Unilever

20

––

Allbirds

20

↓

Samunnati

15

↓

Chief

10

↓

Vital Farms

8

↓

Ready to call bullshit?

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